MAD INC Named 2010 OBAA Finalist

OTTAWA, ON - November 9, 2010

Digital agency MAD INC (www.mad.ca) has been selected as a New Business of the Year finalist for the 2010 Ottawa Business Achievement Awards (OBAA), and will join the other nominees at the awards gala on November 25, to learn who will claim the title. Of course, while the award would be a welcome addition to the eclectic adornments in MAD INC’s brainstorming room, the real win for the team is the increasing attention paid to the Ottawa agency, which this industry nod represents.

MAD INC is focused on using primarily non-traditional media for their marketing campaigns, a positioning unique to the Ottawa market. This strategic focus of expertise differentiates MAD INC from other local agencies, and that is exactly how CEO Aimee Deziel likes it.

“My goal is to be a bit disruptive,” says MAD INC’s leader. “I want to be a creative energy within the capital, one that drives new ideas and initiatives that go against the grain of ‘old’ Ottawa. This city isn’t used to taking risks, but we are. I believe the work MAD INC is producing will attract a clientele that’s ready for new thinking and bring some new attention to Ottawa.”

On the heels of their North American “Have a Hair Affair” campaign for Conair (www.haveahairaffair.com, which was based online, across multiple alternative and social media), this OBAA nomination is wrapping up an eventful year for the young agency. With the recent addition of an eleventh member, MAD INC is poised to tackle even bigger projects and growth;  of course, these big ideas are still born out of a small, efficient team, and individual excellence remains a necessary ingredient for company achievement. In fact, it is the internal potential that adds real value for Ms. Deziel.

“We’re just getting started and our impact on the Ottawa business scene will be significant. This is a company, and additionally, a group of people, that this city needs to watch. Because I guarantee it will be dynamic …and you won’t want to miss it,” says Deziel.

MAD INC is looking forward to both the OBAA on November 25, 2010, and to all future business ventures through 2011 and beyond.

About MAD INC

MAD INC is a digital marketing agency. We’re a business that’s into creating reactions through interactions – however and whenever possible. We’re digitally driven, but are agile when the big idea demands it. Sometimes it’s like websites, mobile media, video and the odd print ad got together to play a frisky game of twister. But, it’s always fun. Find out more at www.mad.ca.